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Design Thinking in Business
Design Thinking is a methodology for practical and creative problem solving. It combines the patience needed to identify and understand a problem's full context with the creativity required to generate possible solutions for the problem and with the rationality to analyze each of those possible solutions and apply only those that will work within the identified context.
Design Thinking has two common interpretations in the business world:
1. Designers take their methods into business -- either by directly participating in business-development processes, or by training business people to use Design Thinking to inform their decision-making.
2. Designers drive actual business decisions through their innovation.
Businesses are embracing Design Thinking because it helps them innovate, better differentiate their brands and take their products and services to market faster. Nonprofits are increasingly using Design Thinking to develop better solutions to social problems. Design Thinking crosses traditional boundaries among public, for-profit and nonprofit sectors. It allows high-impact solutions to bubble up from below rather than be imposed from the top down.
Design Thinking is a way of life at RNR Design Group and how we approach business.
We offer start-ups and individuals guidance for getting from A to B when they're not entirely sure what B even is. You have only have one opportunity to make a good first impression. Let us help you establish a strong start for your business or concept.
What this means for business
Whether you need a standalone project or direction and support for a complete campaign and/or program, RNR Design can meet the needs of your marketing, communications or business-devleopment departments.
What this means for organizations
We offer nonprofits and associations guidance and support for an array of intiaitives. Let us help you make the most of your limited budget and resources.